SMS is popular because it is low cost, always on, discreet, efficient, urgent and addictive. SMS has twice the reach of the Internet! It is estimated that $135 billion is the value of mobile data services worldwide by 2007.
The greatest strength of SMS is its immediacy. SMS is
 Saying the right thing.
To the right person.
At the right time.
SMS also has the following attributes:
 More inclusive - twice the reach of the Internet
Preferred medium - most popular communication medium of all time
Cost effective - communicate with large mobile groups, instantly
2 Way - send and receive information from anywhere
Anywhere - communicate with contacts, anywhere
 Benefits
 Save time - contact 100's of customers or employees instantly.
Reduce costs - contact 100's of contacts for fraction of voice call.
Anywhere - communicate with contacts anywhere.
2 Way – send and receive reminders, alerts, news, reviews, promotions.
Interactive - setup automated responses for customer or employee enquires.
Customer acquisition - mobile as a direct response mechanism.
Increase customer spend - mobile as a loyalty and communications channel.
Increase frequency of spend - mobile as a promotional tool.
Discreet - customer or employees can read message at a convenient time.
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