SMS points promotion accelerates points `earning and redeeming activity by providing live points balance, prizes and promo info. It is:
 Customizable - each message and response can be individually tailored to the end-user through merge functionalities.
High Impact - SMS has highest probability of being read .
Anytime/Anywhere - instant, live and reachable everywhere . - Interactive - can instantly respond to/action the offer.
- Cost Effective - Easily automated with low message costs.
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