SMS A Comparative Study
 
 
 
 
 
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DIFFERENT MEDIAS AT A GLANCE

  Medium

Reach Cost Retention

Television

One of the Highest Very High Good

Radio

Medium Medium Poor

Website Banners

Medium High Dropping

E-Mail

Medium Low Extremely Low

Print Media

Low High Good

Billboards

Medium Medium Medium

Moving Media

Medium High Low

Telephone

Medium High Medium

Fax

Low   Low

Standard Mailers

Good High Medium

Personal Interaction

Low High Good
SMS Very High Reach Low Cost High Retention

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